Performance Consulting

As marketing performance consultants, we are primarily concerned with determining the profitability of various marketing channels. Over ten years experience auditing advertising accounts and managing professional teams in Paid Search, Paid Social, Display, and Programmatic advertising has led to the consulting services.

Marketing performance is the most important part of marketing effectiveness management. Initial tactics and strategic operations comprise marketing performance consulting.

> Marketing Performance Strategy

Development of a paid channels plan based on business goals, advertising budget, and intended ROAS

> Account Auditing

Conduct a thorough examination of the account settings, campaign structure, and Ads performance.

> Optimization plan

Creating an optimization approach that encompasses campaign optimization, bidding strategy, landing page testing, creative, and ad copy optimization.

> Ad Tech Stack

An examination of the Ad Tech Stack and paid channels in order to make recommendations on the most successful channels

Google Ads Consulting

  • Analysis of the strategy, goals and budget
  • Performance analysis of the key metrics
  • Review of the account setup and configuration
  • Audit of the campaign structure and settings
  • Analysis of Ad copies, landing pages, extensions
  • Analysis of keywords, negative keywords, search queries
  • Optimization of the bidding strategy and programmatic

Paid Social Consulting

In-depth analysis of the paid social performance

  • Quantitative analysis : Account performance quantitative analysis, conversion analysis, competition, community size, engagement, native channels, and paid channels
  • Qualitative analysis : A/B testing, content, sharability, and relevancy are all examples of qualitative brand communication analysis.

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Do you want a free session to explore your marketing needs and investigate the best digital marketing approach.

Contact me to discuss the opportunities.