Independent digital marketing consultant, strategist at heart, with 360-degree digital marketing talents, and results-oriented.
I’ve worked with worldwide firms and brands in a variety of international marketplaces. Managing teams and implementing digital marketing strategies with a track record of driving record-high ROI and scalability in regional and international growth hacking.
- My obsession is to combine ‘data’ and ‘creativity’ to create agile data-driven marketing strategies.
- My mission is to use ‘Marketing Intelligence’ to revolutionise the marketing function.
- My ambition is to create connections between people, ideas, and content.
My Consulting Philosophy
As an independent digital marketing consultant, I attempt to fully comprehend and analyse the business objectives, as well as fully participate in the problem-solving process.
As a digital explorer, I’ve moved between agencies and clients, gaining a unique blend of experience ranging from branding to market insights, sales, e-commerce, business development, and startups.
Consulting Areas of Expertise
- Research: Market Research & Customer Segmentation Analysis
- Strategy: Digital acquisition strategy and lead generation
- Auditing: Performance Marketing (Search, Programmatic, Display and Paid Social)
- Analytics: Marketing Data Analytics Strategy and Analysis
- Automation: MarTech Stack and Marketing Automation Strategy
- Digital: Content, SEO, Email Marketing, Social media, Inbound Marketing, Lead nurturing, conversion optimization (CRO)
My MarTech Stack
- Marketing Automation & CRM: HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, MailChimp
- Paid Advertising: Google Ads, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search, DoubleClick Studio, Facebook Business, Facebook Power Editor, Smartly.io, AdRoll, Criteo
- Analytics: Google Analytics 360 Suite (GA 360), Google Tag Manager, Google Data Studio, Kissmetrics, Supermetrics, Tableau, Adobe Analytic, MOZ, SEMRush, Sprout, Hootsuite, Brandwatch, Crazzy Egg, Optimizely
- Content Management: WordPress, Ektron, EPiServer, SiteCore, Adobe Experience Manager
- Project Management: Jira, Trello, Smartsheet