Digital Marketing Strategy Consultant

To capitalise on the rising potential offered by digital marketing, I feel that a digital marketing strategy is required. Combining strategic goals with an action plan is the key to efficiently achieving your business objectives. As an independent marketing consultant, my approach is tailored to the customer’s business objectives and marketing resources.

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Marketing Strategy Services

  • Analysis & Auditing : Analysis and auditing include website user interface analysis, SEO auditing, and social media auditing.
  • Digital Marketing Strategy : SEO Strategy, Social Media Strategy, and Content Marketing Strategy are all examples of digital marketing strategies.
  • Performance Marketing : Digital Advertising Strategy for Performance Marketing (Search, Display, Paid Social, Programmatic)
  • Lead Acquisition : Lead generation, lead generation, retention strategy, and campaign management are all aspects of lead acquisition.
  • Personalization : Marketing Automation, Lead Nurturing, Email Marketing Strategy, Conversion Optimization are all examples of personalization.
  • Marketing Analytics : Marketing Analytics: Auditing Reports, Data Metrics and KPI Analysis, Dashboard Strategy.

Situation Analysis

  • Online Market Research
  • Competitive Analysis
  • Website and Social Media Analysis

Objectives and KPIs

  • Business Objectives
  • Long term/Short Term objectives
  • KPIs

Strategy and Planning

  • Segmentation
  • Targeting
  • Positioning
  • Conversion Optimization
  • Budget and Resources
  • Tactics and Action Plan
  • Measurements

Control and Monitoring

  • Marketing Automation
  • Website Analytics
  • Social Media Analytics
  • Campaign Analytics
  • KPI Analytics

How can digital marketing strategy help your business?

  • A written strategy provides guidance and focuses on the overall business goals.
  • Managing your techniques on how they interact with one another, what elements are truly required, or the experience that they provide to their clients.
  • Understanding your internet audience and target segmentation
  • Choosing the appropriate tools to assist you in understanding your positioning and conversion rates.
  • Managing your budget effectively, lowering the cost of extra resources, and running your advertising budget more efficiently.
  • Managing your team’s efforts and keeping an eye on your strategy.
  • Having a strategic perspective can assist you in aligning your business objectives with your marketing strategy.

Request Consultation

Do you want a free session to explore your marketing needs and investigate the best digital marketing approach.

Contact me to discuss the opportunities.

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