A marketing consultant agency is frequently touted as a marketing services agency with improvements in market research and marketing strategy upgrading.

Marketing consulting is defined as professional services offered by experienced and qualified marketing specialists. Marketing teams and agencies are typically focused on implementation and execution, whereas marketing consultants are experts in strategy, audits, and analytics.

For most organisations, digital marketing consultant is a nebulous word. There have been various misconceptions about marketing consultants as a profession as well as the job of a marketing consultant in the marketing sector.